Posted by Sandy Wightman on Nov 23, 2019
Our November 21 meeting commenced at 7:30 am with 17 Rotarians and guests Sheila and Murray Fraser, prospective members, and Black Press Central BC President, Dave Hamilton and Sr. Marketing Consultant, Dean Taylor.
Sheriff Dan Sigal entertained us with a few puns while collecting $$$ to fill the club coffers.
Dave Hamilton delivered an informative presentation that basically revolved on how we should engage with the local media to communicate Rotary’s achievements and grow our membership.
Black Press is B.C., Hawaii, and Washington State’s largest media business. They have operations in Alberta and San Francisco as well with over 3000 employees. Kelowna and Vernon have 40 and 60 staff respectively with reporters and media specialists included. The following are some interesting cyber factoids about Black Press:
  • 4,000,000 monthly visits to their website;
  • 1,000,000 Facebook followers;
  • 7 of every 10 local adults visit their local sites or read their papers daily locally;
  • 260,000 Okanagan print readers;
  • 800,000 Okanagan residents visit their sites weekly with millennials heavy into cyber and absent from press;
  • 109,000 locals follow them on Facebook;
  • They have built their Lake Country press subscribers from 2500 to 4500 over the past 2 years;
  • Their in-depth reader survey indicates that in Lake Country, 41% donate to a charity spending $4,900,000 and 26.9% volunteer for a non-profit.
Black Press has an annual budget of $80,000,000 retail values to support Rotary and similar clubs in their areas. Black Press want to meet with us, prepare a cyber and press plan, build our brand, and help us. They have specialists in various media from print to video that they can offer to communicate the Rotary story and grow our membership.
  • We have booked “Day Trippers”, a Beatles experience tribute band, for a concert at Creekside Theatre on April 4, 2020. With the assistance of Creekside’s Ryan, Black Press, and Kelowna ticket sales we hope to sell out with a potential profit in the $3000 to $5000 range. Ryan has offered to include the concert in his Christmas ticket sales promotion.
  • Rand Berry is again scheduled for a fundraising event on October 24, 2020 at the Oyama Hall.
  • A performer TBA is scheduled at Creekside October 3, 2020.
  • Our Rotary Foundation dinner will be 6:00pm, on Thursday November 28, at L’Isola Bella.
  • Jack Schultz has just reached his Paul Harris +8.
  • Christmas Pot-luck party at Margaret Browns on December 13 6:00pm.  BYOB and bring a whacky Christiana’s gift for the exchange.
  • Our Community Gaming Grant application will be filed by month end.
  • It’s time for all members to consider an executive position.  Our AGM will be held on December 12 and that is our Election Day for new Club Officers and Directors.